Wednesday, December 21, 2011

Nikon may introduce an interchangeable lens compact camera by end of year

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Summary: A report in Japan’s top business daily indicates that Nikon will introduce an ILC by end of year for around $1,000.

Though there have long been rumors that Nikon will be joining the likes of Olympus, Panasonic, Pentax, Sony, and Samsung and introducing an interchangeable lens compact (ILC) camera (some even going back a couple of years), things have been heating up of late. After Bloomberg published an article on Wednesday discussing how Canon and Nikon are losing digital camera market share due to their lack of ILC cameras, Reuters picked up a report from Japan’s Nikkei Business Daily yesterday that not only confirms that Nikon is planning to introduce an ILC before the end of the year, but also that the price will be between 70,000 to 100,000 yen (i.e., $900 to $1,300), including a kit lens. That will position Nikon’s anticipated ILC competitively with such cameras as the $900 Olympus PEN E-P3 and the recently announced Sony Alpha NEX-7, which will ship in November for $1,350. Reuters followed up with an update today indicating that Nikon’s stock was up for the third straight day because of the Nikkei report. Let’s keep our fingers crossed for a September 21st announcement!

[Via Reuters]

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